shaanarkventures@gmail.com

shaanarkventures@gmail.com

Typography in branding

Typography is one of the most powerful yet underestimated tools in branding. While logos, colors, and symbols often receive the most attention, typography quietly shapes how a brand is perceived, remembered, and trusted. Long before a customer reads the meaning…

The era of technocrats

The next fifty years are likely to be defined by the rise of technocrats—leaders whose authority is grounded not in ideology, popularity, or rhetoric, but in technical competence and systems understanding. This shift is not accidental; it is a structural…

Building a tech friendly business

Building a tech-friendly business is no longer about becoming a technology company; it is about becoming a technology-enabled organization. In an era where speed, data, and adaptability define competitiveness, businesses that treat technology as an afterthought struggle to scale, while…

Business is not abstract art

When starting a business, it is tempting to romanticize uncertainty and creativity, comparing entrepreneurship to abstract art—fluid, open to interpretation, and free from rigid structure. While imagination and experimentation are valuable, treating a business like abstract art is a dangerous…

Learnings from Warren Buffet

Warren Buffett is often viewed primarily as an investor, but at his core he is a business builder and long-term entrepreneur. Berkshire Hathaway is not a trading vehicle; it is a carefully engineered ecosystem of enduring businesses. For entrepreneurs, Buffett’s…